Bob Isherwood was the creative director for the Saatachi & Saatachi Company. Bob knew how to work the creative side to advertising. At the time, advertisements were leaving the information era and entering the creative era. Not only did Bob sell products, but he also made emotional connections with the clients. “He believes passionately in the power of ideas to change the world and, appropriately, serves as the driving force behind the Saatchi & Saatchi Award for World Changing Ideas.” (http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood).
Bob battled the fight between relevancy and irrelevancy and constantly won. He believed that you needed good ideas to cut through the risk of advertising to make your ads relevant. Bob Isherwood says “The risk for clients isn’t being noticed. The Risk is in being irrelevant and invisible. Everyone’s fighting for attention, media owners and your competitors alike. This is an attention economy, and you need striking ideas to cut through.” (Advertising by Design, Robin Landa, pg 87).
Bob’s bright ideas for advertising brought him tons of recognition. Isherwood knew how to penetrate the consumers strictly from creativity. Bob figured he didn’t need many words to lure a client in; just a brilliant idea. Bob worked strictly from ideas and because of that, he denounced Saatachi & Saatachi from being advertisers. “…we’ve taken advertising out of our name; our focus is on building an ideas company. We see our role as transforming our clients’ brands, business, or reputation through highly valued ideas, and those may not be traditional advertising.” (Advertising by Design, Robin Landa, pg 87).
In November 2008, Bob Isherwood resigned from Saatachi & Saatachi. After bringing life into the Saatachi & Saatachi Company, he wanted to live a different life within his lifetime.
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