Thursday, August 12, 2010

EOC Week 5: Ad Categories


The two ads above coordinate with each other. They are declarative ads because they are declaring how strong and how fast the vehicle is. They quote "It's better than technology. It's instinct."The above ad is a Red Bull advertisement. This is a fantasy ad because it gives us a personal fantasy of flying once we drink red bull. We get to enjoy our fantasy of having wings!


The above ad is for McDonalds. This is a good example of a recognition advertisement because even if I didn't say, "the above ad is for McDonalds"; you would still recognize the company just by looking at the color of the billboard and the golden arches on the McDonalds symbol (M).

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