Thursday, August 26, 2010
EOC Week 6: Make 'Em Laugh
I found this commercial hilarious! I've chose this commercial because I liked how they advertised the product (Doritos). By making the little boy the "man of the house", they threw the viewers off course because it was totally unexpected. The little boy slapped the boyfriend and told him to keep his hands off of his mom. The ad was a success as soon as he said "and my Doritos." The message they delivered was to show how good Doritos are. Doritos were so good that it made the little boy protect his chips like he protected his mom. Not to mention the way the little boy looked at the boyfriend at the end to show how serious of a person he was. I believe the funniest part of the video was when the little boy slapped him. When you were first watching the video, the slap was totally uncalled for. You see a guy walking into the household and brought the lady flowers. Once she walks away to put the flowers in a vase, the boyfriend looks at her butt and gets excited about dating her. What does any boyfriend do when they see their girlfriend’s son or daughter? They try to connect and associate with them. The boyfriend tries to connect with the little boy by talking about a game then out of nowhere, he gets slapped. The way the slap sounded, the way the boyfriend looked, and the fact that it was a kid slapping a grown man, made this commercial a total success. They caught the viewers’ attention from the start by making it a current situation but they increased their attention once the slap was made. The emotional connection it made with me makes me want a bag of Doritos
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