Having Jerry Metellus as a guest speaker was very beneficial! His time spent speaking to the class was far from wasted. There are many things I've learned listening to Jerry speak:
1. Everything you do in life is a lesson learned to help you succeed in the future. All your past experiences are learning experiences. If you start off working at a shoe store as a sales associate then you learned customer service, increased your people skills, how to speak in an appropriate manner as well as correct grammar. Once certain experiences are learned, you are then able to apply them to help benefit you for the future.
2. If you can't reach an audience emotionally then you won't sell. In order to successfully sell, a product or you, then you must have some sort of an attachment to the consumer. If you weren't too satisfied with the color blue and someone tried to sell you a blue car, then you probably won't buy the car. There's nothing about the product that emotionally attaches you for you to empty your pockets.
3. In the marketing world, make sure you do your research. There are many successful businesses but they didn't become successful off "luck." You must know your stuff and research. Where are the best places to market your business? Where is the highest population of your specific type of audience? Who are you trying to reach out to? All these things are incorporated when trying to market yourself, a campaign, a product, etc.
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