After my research on different brands of condoms I came across something unique. Condom brands, such as Life Styles or any other branded of condoms, only advertise the pleasure and sensation you receive when using one of their condoms; they never clarified how protected and safe you are. Many Trojan condom commercials advertise pleasure as well as protection. If you ask me, not clarifying safety to your audience isn’t a bright thing to do. Wouldn’t you think safety comes before pleasure? That's a major factor that other companies are missing. Since other companies are ponging, I'm going to ping and "take the least traveled path" (Advertising by Design, Robin Landa, pg 182).
Comparing Trojan condoms to other company products "can be a strong premise" (Advertising by Design, Robin Landa, pg 79). By other companies displaying the pleasure side of the condoms and not the protection side, they draw more customers to buy their product. This is a great strategy to lure customers in but it’s also a flaw that can back fire against the company. Advertising the pleasure doesn’t assure safety and when consumers buy into that, they suffer the consequences.
There are a couple of similarities that companies use when advertising their product. All condom campaigns advertise the pleasure of having their brand of condoms. The ad agency either uses humor or a sexual emotion to reach out to their consumers. The way they put together the information about the product makes it easy to understand.
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