Art serves capitalism in many ways. People walk by many paintings in malls, antique stores, yard/garage sell, etc. If you haven’t noticed, only certain paintings, drawings, or designs stop people in their tracks so they can get a better view. The visual beauty of art appeals to the viewer causing them to prolong their presence of the artwork. The above advertisement clearly shows beautiful art. The colors harmonize together wonderfully as well as giving the viewer an emotional stronghold. The color red stands out the most out of any color so by making the iPod red, it stops the viewer in their tracks (i.e. a stop sign and a red light). The background of the ad is blue, which helps bring out the color of the iPod more. The headphones are white, as well as the music notes, to sort of give a breaking between the two contrasted colors.
How does the art in this ad serve capitalism? The text of the ad is stronger than the visual itself. “Feel the Sound” is what sells the product. The ad is saying that when you have an iPod, not only are you hearing the music and sounds, but you can have an emotional connection with them by feeling the music and sounds. Feeling and hearing music are two separate things. Anyone can hear music but to feel music requires an emotional connection with the listener. Once they established an emotional connection between their product and the consumer, they succeeded in selling. The art of the advertisement is what sold the product, as well as the emotional connection. The beauty of the art was incorporated within the design. The design stopped the viewer. The art of the design and the design itself established an emotional connection between the ad and the viewer, causing the product to sell.
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