Evian water isn’t your average purified drinking water. They support their product’s difference by using the slogan “Live Young.” The refreshment of Evian water fills you with so much energy to where you want to jump around and go wild, basically become a young kid again. The ad campaign above displays this message very clearly. In one ad, they have a female model around the age of twenty holding a bottle of Evian water. In the other ad, they have a male model around the age of twenty three holding a bottle of Evian water as well. As clearly as it shows, both models have a t-shirt with a baby’s body on the front of it, which symbolizes that Evian water brings the energy and joy out of them; making them feel like a kid again. There’s different variety of these ads with all sorts of ethnicities, but they all display the same message. Each ad has a male or female holding a bottle of Evian water with the body of the baby of their t-shirt. If you ask me, the creator of this ad is brilliant because he/she structured each advertisement the same and conveyed the same message, differently.
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