EOC Week 8: Authority

“Make sure text fonts are easy to read” - Denise M. Anderson (Advertising by Design, pg 163)

This quote inspired me to use a basic font for my advertisement. I’m going to be advertising a Smirnoff Vodka bottle and it’s going to be video based. There’s only going to be one line of text so I have to make sure the font is easy to read or I’m going to lose the consumers. The text is going to say “Ay, don’t blame me.” The text of the commercial is what’s going to draw the customer in. The consumer isn’t going to understand what I’m trying to sell only by looking at the visual part of the commercial. As soon as the text appears on the screen, the audience is going to laugh and have that connection between what I’m selling and the visual. In conclusion, it’s very important that I make the text on the commercial easy to read so I can connect the consumer with the visual to persuade them to buy the beverage. I figure a pretty plain text, such as a bold face Arial or Arial Black font, should do the right job for the project.