Promotion

The way I plan to promote the advertisement is through a commercial. According to CSUN, 99% of households possess at least one television set, 49% of Americans claim they watch too much TV, and a TV is on six hours and forty-seven minutes per day in an average U.S. residence. Judging from these three statistics, utilizing visual media, such as a commercial, is the best way to promote any product. I’m aware that I’m not the only person who contains this knowledge. There are hundreds of thousands of commercials that come on daily so I plan to make my commercial stand out above the rest by "solving a problem" (Advertising by Design, Robin Landa, pg 174).